Asistel in English
Advertising to kids
For many kids, that’s 40,000 commercials a year—and most of them are for foods that are not healthy.Every hour that children spend watching TV they see 21 commercials.
Young children don’t understand the goal of advertising, so they are more vulnerable to the messages. Advertisers want kids to nag their parents to buy the food.
Here are some things parents can do:
It’s tough when kids demand foods they see advertised. But parents can be firm and loving. To sooth the begging child at the grocery store, try writing down a list of the foods the children want and on a special occasion, such as a birthday, allow them to pick one appealing advertised item from the list.